Business Data

Creating Business Trackers

When to use Business Data instead of CRM, Projects or Work — with examples.

4 min readLaunch
Creating Business Trackers

Business Data lets you spin up custom trackers for records that don't fit CRM or Projects. But it's not a general database — it exists to complement the core engines, not replace them.

Use CRM for

  • Companies you sell to
  • Contacts at those companies
  • Sales opportunities and pipeline

Use Projects for

  • Time-bound delivery with milestones and completion

Use Work for

  • Individual tasks with due dates

Use Business Data for

  • Inventory items
  • Vendors and suppliers
  • Candidates and hiring pipelines
  • Marketing campaigns
  • Channel partners and resellers
  • Company assets and equipment
  • Certifications, licences and warranties
  • Anything persistent and structured that doesn't fit above

How the Tracker Builder works

Describe what you want to track in a sentence. WorkSpace proposes a schema — you review, edit and approve. If the request duplicates CRM/Projects/Work/Goals it will politely redirect you.

Enjoying the series?

Get the next article in your inbox.